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Silicon Forest Forum

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Soup to Nuts

2002
2001
2000
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1998
1997

 
 
Session 1 | Session 2 | Session 3 | Session 4


Session 1 - February 22, 1997
"Thinking it Through - Formation of the Technology Business"

Operating Issues for Management
— Mark White of White & Lee LLP.
A series of hypotheticals and model answers for management in emerging-growth companies.    

Financial Advisory Panel
a) Business Checklist.
— Gary Price of Ireland, SanFilippo, LLP.
Installing a financial accounting system, software tools, monthly and year-end bookkeeping, auditing practices and costs.
b) Order Processing System for Managing Information on Sales of Software Products.
— Donald E. Pugh of Sandon Associates.
Early-stage planning and establishing an order control system for software sales.    

Marketing Strategies for the Startup
— Cynthia Typaldos of Golfweb.
High impact early-stage self promotion and product introduction strategies.    

Employee Benefits/Human Resource Panel
a) How to get Your Company Benefits Plan in place Without going Bananas.
— Marsha Black of Black & Associates.
A review of early stage incentive and pension planning alternatives.
b) Competitive Staffing - Things to Consider.
— Michael Roberto of  The Lydian Group
Outsource staffing in competitive industries.    

Experiences of an Entrepreneur
— Michael McNamara of Silicon Sorcery
War-stories from a successful start-up in the EDA industry.

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Session 2 - March 22, 1997
"Feeding the Beast - Technology Company Valuation, Financing and Capital Raisings"

The Capital Funding Process and Documentation
— Mark White of White & Lee LLP
A general review of the VC funding process, legal documents and issues.   

Business ValuationTechniques and Negotiation
— Mohamed Poonja of Poonja & Co.
Examples of valuation techniques, variables, and points of negotiation for newly-formedand more mature technology companies seeking financing.   

Venture Capital Panel: The Ideal VC Investment
a) Venture Capital Overview
— Thad Whalen of Aspen Ventures
b) Financing Startup Ventures
— Wade Woodson of Sigma Partners.
Topics included getting introductions, presenting the company, setting valuation and conducting negotiations.   

Stories from the Battlefield
— Sabeer Bhatia of HoTMaiL Corporation.
Presentation on HoTMaiL's successful completion of its Series A and B Preferred Stock venture-backed funding.   

Bank Financing for Technology Startups
— Douglas Hamilton of Silicon Valley Bank
A review of Silicon Valley Bank's lending requirements for technology start-ups as an alternative to equity investment.

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Session 3 - April 19, 1997
"Corporate Partnering, International Transactions and Technology Commercialization"

A Roadmap for International Joint Ventures and Strategic Investments
Mark White of White & Lee LLP.

Doing Business In The Pacific Rim
— Jack Robinson of Astounding Technologies
Introduction to local business customs, corporate partnering and marketable products and services in the Pacific Rim.

Doing Business in Europe
— Edouard Efira of Ilog, Inc.
Issues relating to the requirements for working within the EEC, hiring of European nationals and how to establish a business presence in Europe.   

What Works and What Doesn't
— Stanley Jungleib of Seer Systems,Inc.
Topics include when companies look for outside development; how they identify development partners; what business models make sense; what level of control do they exercise; ownership and support issues. (Sorry, no paper available.)  

On the Fast Track to Success
— David Young of The Information Refinery
An introduction to the fast-growing company, how to make it grow and how to control success. (Sorry, no paper available.)  

Dancing with Giants
— Ed Colligan, VP of Marketing of Palm Computing
A review of the Palm acquisition by U.S. Robotics - issues in valuation, corporate autonomy, and assuring source of working capital for continued growth of acquired company.

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Session 4 - May 17, 1997
"Liquidity by Hook or Crook"

Tax and Legal Issues in Structuring Mergers and Acquisitions
— Mark White of White & Lee LLP.

Preparing For and Pulling Off a U.S. Initial Public Offering
— Mark Tanoury of Cooley Godward, Castro, Huddleson & Tatum - Menlo Park.

Finding and Engaging an Investment Banking Firm
— Socrates Jimenez of Sutro & Co., Inc. - Los Angeles.   

Alternative financings on the Nasdaq, AMEX and New York Stock Exchanges
a) An Introduction to the Nasdaq Stock Exchange.
— Bruce Krogstad of Nasdaq Stock Exchange - Menlo Park.
b) An Introduction to the American Exchange and the New York Stock Exchange.
— Howard Eisen of Spear, Leeds & Kellogg - New York.

Stories from the Battlefield: A Company Perspective
— Richard Heddleson, CFO of DBStar, Inc. - San Francisco.

 
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